ASIN, SKU and marketplace
An ASIN identifies a product in Amazon’s catalog; a SKU is the seller’s own identifier; the marketplace determines currency and availability. KEYXE keeps all three on every row so a product can be traced across views.
Amazon SP-API solution area · KEYXE Catalog & Finance
Connect Product Context with Operational Economics.
Explore how catalog attributes, product identifiers, fees, refunds and settlements can be represented in a consistent business workspace. Financial figures require careful definitions and reconciliation rather than shortcuts.
Breakdown and assumptions
- Ordered sales: $499,803.31 from synthetic seller rows (last 30 sample days).
- Refunds: fictional 3.5% of ordered sales.
- Referral fees: fictional 15% of sales after refunds — not an Amazon fee schedule.
- Fulfillment: fictional flat amount per unit.
- COGS: entered by a merchant in a real workflow; Amazon does not supply cost of goods. Here it is a fictional 32% of sales.
- Real settlements are recognized on different dates from orders and need reconciliation; this is an illustration, not accounting.
Computed in your browser from fictional fixtures · 2026-09-01 – 2026-09-30Explore sample →
Catalog context
Identifiers and listing issues
Listing issue categories
Planned read-only views of listing status and issues — for example missing attributes or suppressed listings — so teams can see what needs attention. Fixes happen in the seller’s own tools.
Attribute requirements
Product type definitions explain which attributes a category expects. KEYXE plans to show them as reference, not to edit listings.
In the demo, identifiers are fictional: sample ASINs use a ZZDEMO prefix and SKUs use KX-DEMO-.
Operational economics
Gross to net, without shortcuts
The illustration starts with ordered sales and subtracts refunds, referral fees, fulfillment fees and — optionally — cost of goods to reach a sample net figure. Every rate is fictional and stated in the breakdown.
- Settlement vs. sales recognition: orders, refunds and fees are recorded on different dates than settlements are paid. Matching them is reconciliation work, not a single formula.
- Refunds and fees come from financial events, not from the sales report.
- Cost of goods (COGS) is entered by the merchant. Amazon does not supply it, and the demo’s COGS is fictional.
Planned, read-only: Catalog Items and Listings Items for product context and listing status; Product Type Definitions for attribute reference; the Finances API (version 2024-06-19) and settlement reports for fees, refunds and settlements. Each requires an approved SP-API application, the applicable role and the seller’s authorization.
KEYXE does not promise accounting-grade profit. Financial views are designed as reporting aids with visible assumptions; final figures belong in the seller’s accounting system.
All amounts on this page are computed from synthetic data and fictional fee assumptions. They are not Amazon fee schedules.
See the numbers behind the illustration.
Product-level sales, units and sessions are available in the Seller Analytics demo.